Music Video Idea for Class based on "World"

When requesting official permission to use Five for Fighting's "100 years" in my Windows and Mirrors music video on Guatemala, I discovered this interesting music video challenge. I think I might have to look at it more closely to see if I can't combine this with the service learning unit for my online classes. That could be very cool. Here's the site:

http://www.WhatKindOfWorldDoYouWant.com/